proposition selling

proposition selling
   the use of misleading hypotheses to confuse a buyer
   The commercial use of leading questions:
    His technique is old-style American 'proposition selling'. The salesman puts forward a series of numbskull propositions with which you have no choice but to agree. [Daily Telegraph, August 1989, reporting on a time-sharing scam)

How not to say what you mean: A dictionary of euphemisms. . 2014.

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  • unique selling point — /ju:ˌni:k selɪŋ pɔɪnt/, unique selling proposition /ju:ˌni:k selɪŋ prɒpəˌzɪʃ(ə)n/ noun a special quality of a product which makes it different from other goods and is used as a key theme in advertising ● A five year guarantee is a USP for this… …   Marketing dictionary in english

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