switch-selling

switch-selling
   dishonest advertising of cheap goods designed to induce a customer to buy something dearer
   Not offering for sale whips or false hair but a scam outlawed in 1962 by the British Code of Advertising Practices:
    ... there must be no 'switch selling', namely advertising one article at a cheap price in the hope of persuading the customer to switch to a more expensive one. (E. S. Turner, 1952)

How not to say what you mean: A dictionary of euphemisms. . 2014.

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  • switch selling — noun The practice of arousing the interest of a prospective buyer by offering a low priced article, then describing the shortcomings of the cheap article and trying to sell the customer a more expensive one • • • Main Entry: ↑switch * * * switch… …   Useful english dictionary

  • switch selling — noun / swɪtʃ ˌselɪŋ/ a selling technique which involves trying to persuade customers to buy something very different from what they wanted to buy in the first place ● Trainee sales staff are coached in switch selling. ■ verb the practice of… …   Marketing dictionary in english

  • selling — noun the exchange of goods for an agreed sum of money (Freq. 9) • Syn: ↑merchandising, ↑marketing • Derivationally related forms: ↑market (for: ↑marketing), ↑merchandise …   Useful english dictionary

  • Cross-selling — is the action or practice of selling among or between established clients, markets, traders, etc. or the action or practice of selling an additional product or service to an existing customer. This article deals exclusively with the latter… …   Wikipedia

  • bait-and-switch — /bayt n swich /, adj. 1. denoting a deceptive method of selling, by which customers, attracted to a store by sale items, are told either that the advertised bargain item is out of stock or is inferior to a higher priced item that is available. n …   Useful english dictionary

  • Bait and switch — In retail sales, a bait and switch is a form of fraud in which the party putting forth the fraud lures in customers by advertising a product or service at an unprofitably low price, then reveals to potential customers that the advertised good is… …   Wikipedia

  • Up-selling — is a sales technique whereby a salesman attempts to have the customer purchase more expensive items, upgrades, or other add ons in an attempt to make a more profitable sale. Up selling usually involves marketing more profitable services or… …   Wikipedia

  • bait-and-switch — ˌbait and ˈswitch adjective [only before a noun] MARKETING if sellers use bait and switch methods, they attract customers by telling them about a cheap product which may or may not exist, and then persuade them to buy a more expensive one: •… …   Financial and business terms

  • Kill.switch — Infobox VG title = Kill.switch caption = developer = Namco publisher = Namco Zoo Digital Publishing (EU, GBA) distributor = Destination Software (GBA) designer = engine = RenderWare released = PlayStation 2, Xbox vgrelease|NA=2003 10 28|PAL=2004… …   Wikipedia

  • bait and switch — noun a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product • Hypernyms: ↑selling, ↑merchandising, ↑marketing …   Useful english dictionary

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