gender norm ing

gender norm ing
   accepting different standards for women
   A phenomenon of public-sector employment, where favouring women over men is thought to bring political advantage:
    ... uncongenial to most ordinary soldiers, whose prospects of promotion are already limited by 'gender norming' — the deliberate skewing of test results to make sure that more women pass. (Sunday Telegraph, 11 April 1993)

How not to say what you mean: A dictionary of euphemisms. . 2014.

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