negative propaganda

negative propaganda
   the unfair denigration of opponents
   Not much different from any other kind of propaganda, you might suppose, the word having come far since 1622, when Pope Gregory XV set up a body of cardinals under that title to propagate Roman Catholicism:
    Denigration — or 'negative propaganda', if you are given to squeamish euphemism — is an essential part of any election, even an internal one. (Cole, 1995)

How not to say what you mean: A dictionary of euphemisms. . 2014.

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